Holden mid-year examination 2010

Filed in Australian Car Industry News , Car News , Coming Soon , Holden , Holden VE Commodore , Recalls 0 comments

Holden’s John Elsworth, senior manager executive of sales, marketing as well as aftersales, spoke with CarAdvice about the initial half of 2010 as well as looked ahead to a rest of the year…

The year so distant

Holden sales increasing 22.3 percent in the initial six of 2010, up more than 12,500 units compared with the same duration last year as well as 5.6 percent forward of the attention normal enlarge of 16.7 percent. With just months until a launch of the VE Series 2, the Commodore maintained the place as Australia’s prime car, whilst a Cruze tiny sedan rocketed up the charts to be only 1597 units bashful of a Ford Falcon. Solid performances from most models pushed Holden’s sum market share up 0.59 percentage points to 12.9 percent – a second-largest initial half-year enlarge at the back of Hyundai.

Holden mid-year examination 2010

After falling just 76 units short in an epic see-sawing sales battle with a Falcon Ute final year, a Commodore Ute has this year streaked away and leads a Ford by 1140 units at a halfway point. The Colorado 4×2 – which competes in the same segment – has been a greatest loser of the Holden operation this year, sliding behind 845 units, nonetheless a Colorado 4×4 has picked up a tardy, adding 981.

“It has been the appreciative begin to the year with plain sales formula,” Mr Elsworth pronounced. “We have seen consumer certainty grow following the tellurian monetary predicament, that has had a certain stroke on client traffic in the showrooms. As a year progresses, we will continue being assertive in a market.”

Model 2010 ytd sales 2009 ytd sales Change 2010 ytd

marketplace share 2009 ytd

marketplace share 

Barina 6947 5206 33.4% 10.1% 9.0% 

Caprice 752 713 5.5% 59.5% 46.6% 

Captiva 8372 5014 67.0% 18.0% 14.4% 

Colorado 4×2 1326 2171 -38.9% 4.3% 6.5% 

Colorado 4×4 6168 5187 18.9% 12.7% 12.4% 

Combo 304 407 -25.3% 2.5% 3.5% 

Commodore 23,125 21,587 7.1% 47.2% 46.2% 

Cruze 14,403 873 1649.8% 12.0% 0.9% 

Epica 1129 1245 -9.3% 3.7% 4.6% 

Statesman 215 312 -31.1% 17.0% 20.4% 

Commodore Ute 4×2 5889 5823 1.1% 19.1% 17.4% 

Other 27 7614    

Total 68,657 56,152 22.3% 12.9% 12.3% 

Note: Other sales embody Adventra, Astra, Astra Convertible, Monaro, Rodeo as well as Viva variants.

Holden mid-year examination 2010

Talking points

While Toyota strike all the headlines for its tellurian recalls, Holden garages have additionally been tough during work in 2010. In sum, 4 separate stop notices have requested 64,476 Holden vehicles lapse to the play for checks as well as repairs – roughly as most vehicles as it has sold this year. In January, 13,038 CG Captivas were removed for an investigation of a middle shaft which could undo and result in the loss of steering control. In February, 6514 XC Combos were removed to correct the air conditioning empty blood vessel that could turn shutoff and potentially lead to deployment of a airbags. In March, 10,462 JG Cruzes were removed to replace a discerning release connector from a fuel feed hose, as well as in July, 34,432 VE Utes were removed after it was detected a tailgate may unlatch when impacted by unsecured objects in a tray.

On the brighter note, Holden voiced final month that it will reintroduce a second change during the car operations plant in Elizabeth upon November 15 to await prolongation of a Commodore VE Series 2 as well as the Cruze. Orders for a US-specification Chevrolet Caprice Police Patrol Vehicle commencement in October will additionally supplement to prolongation numbers.

The bureau has operated upon a singular shift since April 2009 following a 50,000 unit diminution in trade direct, in which time a workforce decreased from 3200 to 2300. Employees currently upon alternating work patterns will be behind to full-time practice in November. Mr Elsworth confirmed internal Cruze production (which will embody a sedan and an all-new induce for Australia) will proceed no after than March subsequent year.

“There is the huge volume of work starting upon at a plant together with equipment designation as well as the office building of commander vehicles. Production will proceed in the initial entertain of 2011. The market’s certain reply to Cruze augurs intensely well for the success of the locally constructed version next year.”

Holden mid-year examination 2010

Holden welcomed brand new authority as well as handling executive, Mike Devereux, into a tip pursuit in March after Alan Batey left to take up a place of vice boss of sales as well as use for Chevrolet in a US. Devereux is Holden’s fifth boss in less than three years: Denny Mooney hold a place until August 2007, with Chris Gubbey (seven months), Mark Reuss (18 months), Batey (six months) as well as right away Devereux following in discerning period. The 44-year-old was innate in Great Britain, has the master’s from Harvard as well as has been working for General Motors given he was 18. Before entrance to Holden he was based in Dubai.

Still to come in 2010

The Commodore VE Series 2 is a many hotly expected new automobile launch of a second half of 2010, with a Commodore removing its first visible refurbish given the 2006 launch. Holden is still nonetheless to announce an central launch date, though September looks a most expected during this stage.

CarAdvice has already suggested the number of view shots and previewed numerous CGIs of the arriving range, with a changes set to give the VE2 the modest refresh rather than the poignant styling renovate. New grilles, headlights and front bumpers, as good as bootlid mouth spoilers during the back title a extraneous changes, whilst inside a VE’s aging interior will measure a vital rider with an towering executive shade as well as extended iPod as well as iPhone connectivity.

Holden mid-year examination 2010

Also nearing before the finish of a year is a Barina Spark – Holden’s brand new entry-level light-car which will sit below a standard Barina operation. Based upon the Daewoo Matiz, a Barina Spark is likely to contest with alternative value options similar to a Suzuki Alto in a sub-$15K shred. The brand new micro five-door is 24cm shorter than a current Barina as well as will be powered by a 1.2-litre four-cylinder engine producing 60kW as well as 111Nm of torque.

Holden mid-year examination 2010

On sale in a UK as the Chevrolet, a 1.2-litre Spark is teamed with the five-speed manual delivery as well as returns total cycle fuel consumption of 5.1-litres/100km as well as emits CO2 at a rate of 119g/km. Front, side and screen airbags have been customary whilst electronic fortitude control is optional upon all but a top-spec LT indication, that starts at £10,145 ($17,500) in a UK. An involuntary delivery is approaching in a Australian Barina Spark before long after a launch of a primer model.

Australian International Motor Show

“We’re looking brazen to the lapse of a Australian Motor Show after a prolonged absence. Once again we will use a show to profile a little great brand new product that we consider will have strong consumer appeal.”


“Highlights for the year to date see Commodore once again upon tip of the sales charts, the place it has held for 14 years true. We’re additionally really pleased with the 67 per cent volume increase for Captiva models,” he pronounced.


Posted by admin   @   30 July 2010 0 comments
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