Dodge Airs Own Telenovela

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Dodge Airs Own Telenovela


2011 Dodge Durango 

Hold on, ladies with zero improved to do than to watch an army of Joses fighting with a universe for their unshared adore. The following is not quite about the new Dodge soap show, or telenovela, as Latin Americans call this sort of… blockbusters.

GlobalHue, a group in charge with Dodge current marketing exploits has written a brand new promotion campaign for a 2011 Dodge Durango, dictated for the Hispanic market. The TV campaign designed by the agency is called the “Secret Door” as well as, in loyal telenovela style (from that a group admits to have drawn inspiration), will follow, by a array of TV spots, a adventures of the really questionable integrate. The entire debate will contain two 30-second spots as well as the 60-second mark.

“As the Dodge Brand continues to redefine itself and identify our aim assembly, it is critical to include as well as stretch out to the Hispanic marketplace with our marketing and advertising initiatives,” pronounced Ralph Gilles, Dodge CEO. “Many of the Dodge code vehicles interest to this market and it is critical which we have been at a forefront of their car-buying, decision-making process.”

The Durango, presented to a universe progressing this year, is maybe the best understand of a indication to date. It is formed upon the 2011 Jeep Grand Cherokee’s height as well as comes powered by the span of petrol engines.

Latin Americans are likely to see more of a Durango during a 11th Annual Latin GRAMMY Awards. After all, a American carmaker is a exclusive automotive sponsor of a eventuality. During the GRAMMY Awards, Dodge will entrance a 60-seconds mark of a debate.

Posted by admin   @   13 November 2010 0 comments
Tags: 2011 jeep, 2011 jeep grand cherokee, Cherokee, def, Dodge, indication, Inspira, Jeep, jeep grand cherokee,

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