Lancia Thema Will Be Chrysler 300-Based

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Lancia Thema Will Be Chrysler 300-Based


Lancia’s brand new flagship sedan will be a rebadged Chrysler 300 

Fiat’s partnership with Chrysler is profitable off for both companies, a brand new Chrysler 300 having benefited from a Italians’ ambience in interior pattern as well as thus coming with a small bit some-more opulence than prior to. Now the 300’s outdoor bombard will assist a Italian marque Lancia three times the sales in a subsequent 4 years.

Lancia intentions to entrance the Chrysler-based flagship as well as the brand new Ypsilon during the Geneva automobile uncover in March. The Ypsilon is consequential if Fiat CEO Sergio Marchionne’s devise to raise sales is to attain.

The Lancia flagship will be the rebadged Chrysler 300 , many expected to be called the Thema, the name which was last used by Lancia in the ’80s and ’90s. Lancia hopes a Thema will travel the brand picture, but not as a volume seller, with annual sales foresee between 10,000 and 15,000.

The Thema will go on sale in midst 2011, as the Lancia in mainland Europe as well as as the Chrysler in the UK as well as Ireland, where Lancia is not accessible as the brand. The Lancia will have Euro-spec bumpers as well as the dissimilar grille. It will suggest the same gas engines as the Chrysler, but most of a Thema sales have been approaching to be brought by a version with a brand new 230 horsepower 3.0-liter V6 turbodiesel engine built in Italy.

The Thema as well as 300 sedans will be built at Chrysler’s bureau in Brampton in Ontario, Canada. The 300 is scheduled to entrance in January during a Detroit automobile uncover and will go on sale in North America in a first entertain. Fiat now controls Chrysler with the 20 percent stake in a US carmaker as well as is integrating Lancia with Chrysler.

“All brand new Chryslers developed after a kinship with Lancia will have glorious European handling. They will communicate a genuine sense of feel for a highway,” pronounced Olivier Francois, Chrysler/Lancia CEO pronounced at a Paris automobile uncover in October.

Lancia will also supplement a five-door Fiat Panda-based replacement for a Ypsilon, that has driven a brand’s sales for a final integrate of years. The new Ypsilon will go upon sale in June.

Posted by admin   @   12 December 2010 0 comments
Tags: Automobile, based, Chrysler, chrysler 300 fiat thema, chrysler thema, Detroit, Fiat, five-door, genev, Geneva, interior, Italia, Lancia, lancia 300, lancia autos in the usa, lancia news,

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